ProChild CoLAB officially joined the mission: First Years Our Priority in July 2021, coordinated at national level by the Nossa Senhora do Bom Sucesso Foundation.

The First Years Our Priority Campaign aims to awaken and strengthen the awareness of society at large and influence policies and investments, in order to recognize and value the importance of child development in the first years of life as a central dimension in building a healthier and more sustainable society.

The national partners involved in this campaign aim to promote equal opportunities for all children from 0 to 6 years, particularly in the first 1,000 days of life, and that their families are able to provide them with a safe bond and a healthy, stimulating and protective environment.

The national coalition has increased – the campaign now has 25 partners with the support of ProChild CoLAB, the Origami College and SNIPI.